Showrooms and stores for premium brands

Showrooms and brand spaces for premium brands. Shop drawings in IMOS, production in Bönnigheim, installation with our own team.

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A showroom has to be ready on opening day.

Brand spaces open on a fixed date. That is why shop drawings, production and installation are all in one hand with us. You see your showroom in the shop drawings, in the 3D view and as samples before we start production.

Kitchen brands present their kitchens in spaces we build: floor-to-ceiling fronts, continuous joints, flush-integrated appliances.

A component label with a code being scanned in the workshop of the Schurig joinery — Component label and scanner, Bönnigheim

How we work with you

See it first: shop drawings, 3D view and samples. Production starts only after your approval.
Shop drawings, production and installation in one hand: shop drawings in IMOS, production in Bönnigheim, installation with our own team.
One point of contact: Klaus Schurig, as Managing Director, personally accompanies your project.

How we work

Projects

Showroom, Houston 2024, interior fit-out by Schurig — Showroom, Houston2024Photo: Christoph Philadelphia

Showroom in the Merchandise Mart, Chicago 2017, interior fit-out by Schurig — Showroom in the Merchandise Mart, Chicago 20172017

Showroom, Boston, interior fit-out by Schurig — Showroom, BostonShowroom

Showroom, Paris 2023, interior fit-out by Schurig — Showroom, Paris2023Photo: Thomas De Bruyne

Brand Experience Center, Oberderdingen2025Showroom and brand space, approx. 650 m²

Showroom in the IFC Tower, Chengdu 2018, interior fit-out by Schurig — Showroom in the IFC Tower, Chengdu2018530 m²

Showroom, Munich, interior fit-out by Schurig — Showroom, MunichShowroomPhoto: Christoph Philadelphia

Showroom, Dubai, interior fit-out by Schurig — Showroom, DubaiShowroomPhoto: Paul Thuysbaert

Store, Stockholm 2018, interior fit-out by Schurig — Store, Stockholm 20182018Photo: Ludger Paffrath

Jewelry store, Ludwigsburg, interior fit-out by Schurig — Jewelry store, LudwigsburgStorePhoto: Zooey Braun

Optician, Ludwigsburg, interior fit-out by Schurig — Optician, LudwigsburgStorePhoto: Zooey Braun

Store, Manchester 2018, interior fit-out by Schurig — Store, Manchester 20182018Photo: Ludger Paffrath

Showroom in Miami with a dark slatted wall and travertine, interior fit-out by the Schurig joinery — Showroom, Miami 2023

Showroom, Miami 2023

In the Miami Design District, we built a showroom whose design draws on the city’s Art Deco. We fully pre-assembled the dark slatted cube in Bönnigheim and then set it up on site with our team.

136 m², architecture: 1zu33 Architectural Brand Identity
Oak, veneered and solid, black Douglas fir, travertine, hot-rolled black steel
Four-panel pocket door
1,666 parts, 511 m² of panel material

From shell to showroom

Open-plan showroom in Beverly Hills with oak fronts and travertine, interior fit-out by the Schurig joinery — Showroom, Beverly Hills 2024

Showroom, Beverly Hills 2024

Near Rodeo Drive, the showroom picks up the colors of the coast and elements of California’s Spanish Colonial Revival. The rooms flow openly into one another, like in a modern home.

150 m², architecture: 1zu33 Architectural Brand Identity
Oak veneer, troweled travertine, black Douglas fir, black steel
Upholstered benches from our own production
1,322 parts, 231 m² of panel material

Showroom in Oslo with light ash wood and black fronts, interior fit-out by the Schurig joinery — Showroom, Oslo 2023

Showroom, Oslo 2023

Light wood and clean shapes give the showroom in Oslo a calm, Scandinavian atmosphere. Strong contrasts with black surfaces put the appliances on display in the spotlight.

116 m², architecture: 1zu33 Architectural Brand Identity
Ash veneer, Fenix Nero HPL, Dekton countertops
1,588 parts, 545 m² of panel material

Klaus Schurig, Managing Director of Schurig GmbH

Planning a showroom or store?

Tell us about your plans.

Klaus SchurigManaging Director

+49 7143 8875-0
info@schurig-int.de

Request a project

Image credits

Christoph Philadelphia: Showroom, Beverly Hills 2024; Showroom, Houston 2024; Showroom, Munich; Showroom, Miami 2023 · Thomas De Bruyne: Showroom, Paris 2023 · Martin Wagenhan: Brand Experience Center, Oberderdingen 2025 · Bodo Mertoglu: Showroom in the IFC Tower, Chengdu 2018 · Paul Thuysbaert: Showroom, Dubai · Ludger Paffrath: Store, Stockholm 2018; Store, Manchester 2018 · Zooey Braun: Jewelry store, Ludwigsburg; Optician, Ludwigsburg · Diana Sedysheva: Showroom, Oslo 2023

Request a project