With the new BLANCO Brand Experience Center, a showroom has been created that not only showcases BLANCO’s brand values, but also implements them technically and creatively at the highest level. Transforming the existing showroom at the headquarters in Oberderdingen into a brand space that can be experienced holistically was a challenging task – and a prime example of precise interior design.
The task: brand room instead of product exhibition.

BLANCO commissioned us to stage the kitchen water area as the heart of the premium kitchen in clearly zoned areas (“stages”). The aim was to make the BLANCO UNIT tangible in functional stations for advice, training and events.

The following were required:

• quiet, high-quality design
• precise joint patterns
• modular, maintenance-friendly displays
• durable materials such as wood, travertine, stainless steel
• CI-compliant elements in BLANCO blue (RAL5002)
• digital media surfaces, light presets and projections
• Haptic interaction: trying it out is expressly desired
• Sustainability through separability according to type and re-use

Our service: Interior design with system and soul

Our part of the service included the complete work planning, production and assembly of the interior fittings as well as numerous special components:

• Heritage walk displays as modular screwed MDF monoliths with ESG glass hoods
• Units and counters, reception counters with steel frames, tap/drink stations
• Design studio table, information board, show kitchen/counter
• Wall paneling and stands in the auditorium
• Material and surface implementation: MDF matt painted in BLANCO blue (RAL5002), stainless steel, ESG glass
• Technical integration: SALICE Exedra pocket doors, concealed cable routing, tested glass/metal interfaces
• Logistics and assembly coordination including rework on site

Why these solutions?

The modular construction allows for quick conversions and reuse – a clear statement for sustainability and cost-effectiveness. Materials such as travertine, wood and stainless steel anchor the brand values ​​of value and timelessness, while glass ensures transparency and protection. Decorative alternatives were deliberately discarded in favor of long-lasting, scalable and operator-friendly solutions.

Materials & Technology in detail

• HPL Fenix: Grigio Londra, Bianco Male, Beige Arizona
• ESG glass: 6mm
• Dekton Marmorio, Kerrock polar white 101
• Steel frames: powder-coated
• Veneer: Alpi D.18.01 Xilo Striped white
• blue VSG glass, bronzed mirrors
• Fabric frames, acrylic letters (black, white, blue, orange)
• Acrylic prints, foil plots

Conclusion: A showroom with a future

The BLANCO Brand Experience Center is an example of contemporary brand retail: architecturally clear, technically precise, modularly scalable. The interior design solution is not only functional and aesthetic, but also sustainable and future-proof – a best practice for brand-defining experience spaces.

Architecture: STEVEN CICHON DESIGN Studio
Photography: Martin Wagenhan Photography

In the magazine “Maßarbeit”, realized by the Homag Group, there is a detailed portrait of Schurig GmbH in the latest issue 13 (2025). In addition to information on size, location, employees, etc., the company philosophy is highlighted and the story is told of how a medium-sized carpentry shop became a global player that is successfully active in the premium sector far beyond national borders, from Milan to New York, from Paris to Los Angeles.

We are very happy about this interesting article.

More Infos: See article as PDF file

In another article, this time from the magazine “handwerk magazin” (August 2025), managing director Klaus Schurig (Schurig GmbH) sheds light on the work processes, the success factors, but also the pitfalls in the areas of “premium interior design” and “trade fair construction”.

What does it mean to realize high-quality projects on an intercontinental basis for customers outside of Europe? How do you react professionally when things don’t go as planned? How do you build long-term trust with your customers and, above all, how do you retain the customer for many years?
In addition to smooth communication, it is also important to be flexible at all times and to work on alternative solutions if necessary and to offer them quickly and easily.

Klaus Schurig uses six success factors to analyze how successful, highly acclaimed and internationally award-winning projects emerge from ideas.
More Infos: See article as PDF file

We are pleased that a project, a house in Stuttgart, in which we were involved in the development process, was published in the current issue of the magazine “Häuser” (04/2025).

The article offers exciting insights and describes the architectural features of the house – a result that would not have been possible without the trusting cooperation with the client and the partners involved.

We would like to thank you very much for that!

More infos: See article als PDF document

As part of the “creative-partner.de” network, Schurig GmbH brings fresh ideas and many years of experience in the areas of carpentry, trade fair construction, private projects and much more.

With a clear focus on wood as a material, Schurig GmbH supports customers in turning creative concepts into successful projects.

Schurig GmbH stands for innovative solutions, high quality and sustainable work and enriches the creative-partner.de community with its special expertise.

More Infos: www.creative-partner.de

News from the Press

Multi-page article for moving into the recently completed new production hall.

Please click on the thumbnails to open the PDF files (size: between 1.3 and 1.9 MB) in a new window!