Maßgeschneiderter Innenausbau für Premium Küchen – BLANCO Brand Experience Center, Oberderdingen, 2025

With the new BLANCO Brand Experience Center, a showroom has been created that not only showcases BLANCO’s brand values, but also implements them technically and creatively at the highest level. Transforming the existing showroom at the headquarters in Oberderdingen into a brand space that can be experienced holistically was a challenging task – and a prime example of precise interior design.
The task: brand room instead of product exhibition.

BLANCO commissioned us to stage the kitchen water area as the heart of the premium kitchen in clearly zoned areas (“stages”). The aim was to make the BLANCO UNIT tangible in functional stations for advice, training and events.

The following were required:

  • quiet, high-quality design
  • precise joint patterns
  • modular, maintenance-friendly displays
  • durable materials such as wood, travertine, stainless steel
  • CI-compliant elements in BLANCO blue (RAL5002)
  • digital media surfaces, light presets and projections
  • Haptic interaction: trying it out is expressly desired
  • Sustainability through separability according to type and re-use

Our service: Interior design with system and soul

Our part of the service included the complete work planning, production and assembly of the interior fittings as well as numerous special components:

  • Heritage walk displays as modular screwed MDF monoliths with ESG glass hoods
  • Units and counters, reception counters with steel frames, tap/drink stations
  • Design studio table, information board, show kitchen/counter
  • Wall paneling and stands in the auditorium
  • Material and surface implementation: MDF matt painted in BLANCO blue (RAL5002), stainless steel, ESG glass
  • Technical integration: SALICE Exedra pocket doors, concealed cable routing, tested glass/metal interfaces
  • Logistics and assembly coordination including rework on site

Why these solutions?

The modular construction allows for quick conversions and reuse – a clear statement for sustainability and cost-effectiveness. Materials such as travertine, wood and stainless steel anchor the brand values ​​of value and timelessness, while glass ensures transparency and protection. Decorative alternatives were deliberately discarded in favor of long-lasting, scalable and operator-friendly solutions.

Materials & Technology in detail

  • HPL Fenix: Grigio Londra, Bianco Male, Beige Arizona
  • ESG glass: 6mm
  • Dekton Marmorio, Kerrock polar white 101
  • Steel frames: powder-coated
  • Veneer: Alpi D.18.01 Xilo Striped white
  • blue VSG glass, bronzed mirrors
  • Fabric frames, acrylic letters (black, white, blue, orange)
  • Acrylic prints, foil plots

Conclusion: A showroom with a future

The BLANCO Brand Experience Center is an example of contemporary brand retail: architecturally clear, technically precise, modularly scalable. The interior design solution is not only functional and aesthetic, but also sustainable and future-proof – a best practice for brand-defining experience spaces.

Architecture: STEVEN CICHON DESIGN Studio
Photography: Martin Wagenhan Photography


See other showrooms we did